Nissan Launches 'Red Thumb' Campaign with Singer Adam Levine

Nissan launched a new safety campaign last month with Maroon 5 front man, Adam Levine. Nissan and Levine are partnering to bring awareness to the alarming statistic that have just come out the U.S. Department of Transportation on automotive accidents that involve cell phones. In order to combat this growing trend, Nissan has launched its first "Red Thumb Day" campaign. This ad campaign focuses on a particular day when people are encouraged to mark their thumb with red tape as a reminder not to text and drive.