Midway Nissan

Returning for an exciting 16th season, Nissan’s famous Heisman campaign features both top-tier athletes and the brand's newest vehicle releases. For 2026, the "Tell Them a Heisman Sent You" program embraces a new layout, prioritizing longer YouTube episodes combined with standard 30-second broadcast commercials during college football. This episodic web series showcases celebrated Heisman winners as they compete to become Nissan's top spokesperson, alongside an exciting array of new models.

Winning their respective segments in J.D. Power’s 2026 APEAL Study, the Nissan Armada and Nissan Murano have proven their appeal among modern drivers. The Armada finished in a tie for first place in the Large SUV class, and the Murano captured the top position for Midsize SUVs. The evaluation compiles driver impressions during the first 90 days of vehicle ownership, focusing on key elements like design, performance, usability, and passenger comfort.

Newsweek readers are never shy when it comes to ranking top car brands, and they have delivered their picks for the 2026 model year. Nissan was awarded top honors in seven Readers' Choice categories, marking a great success for a brand focused on excellence. Automotive shoppers certainly took note in 2026.

A large majority of people recognize the esteemed awards handed out by U.S. News & World Report. Automakers do not necessarily design new models with the singular goal of landing on this list, but it always confirms they have done a wonderful job when they do. For the current model year, the Armada PRO-4X secured its spot, and Nissan's highly sought-after Rogue was also recognized among the primary winners.