  Returning for an exciting 16th season, Nissan’s famous Heisman campaign features both top-tier athletes and the brand's newest vehicle releases. For 2026, the "Tell Them a Heisman Sent You" program embraces a new layout, prioritizing longer YouTube episodes combined with standard 30-second broadcast commercials during college football. This episodic web series showcases celebrated Heisman winners as they compete to become Nissan's top spokesperson, alongside an exciting array of new models.
Featured Athletes and Star Debuts
The latest video campaign unites football legends with emerging talent, enlisting names like Travis Hunter, Derrick Henry, Tim Tebow, Eddie George, Barry Sanders, and Jim Plunkett. The most notable newcomer is the latest Heisman Trophy winner and No. 1 overall pick of 2026, Fernando Mendoza, stepping onto the set next to the completely new 2027 Nissan Rogue Hybrid.
Highlighting Nissan’s Latest Lineup
In addition to the innovative 2027 Rogue Hybrid, the campaign displays the trailblazing Nissan Frontier PRO-4X, the upscale Nissan Rogue Platinum, and the highly accommodating Nissan Pathfinder. Each model featured was carefully selected by the athletes for its incredible performance dynamics, utility, and visual appeal.
Campaign Schedule and Streaming Channels
"Tell Them a Heisman Sent You" started airing on September 4 to coincide with Week 1 of the college football year. Fans can expect to see it throughout the fall season on ABC, ESPN, Fox, NBC, and Thursday Night Football via Amazon Prime. Full episodes are natively streaming on YouTube, with behind-the-scenes content rolling out across Nissan's social media.
Experience Nissan at Phoenix, AZ
Enjoying its status as the fastest-growing mainstream automotive brand over the last 11 months, Nissan continues to push forward with its exciting lineup. To explore these popular models yourself or find the perfect vehicle to take home, visit us at Midway Nissan today.