Nissan vehicles have been sold in America since 1959, when the automaker showcased its Datsun line at the Los Angeles Auto Show. Although it took some time for the Japanese automaker to establish itself in the U.S., many are glad it did. Nissan is renowned for its clever, sporty design, reliability, and, above all, safety. The brand is also appreciated for its fair pricing.
How It Started, Where It's Going
Nissan's roots trace back to 1911, when Masujiro Hashimoto founded Kwaishinsha Motor Car Works. Three years later, the DAT car was introduced. The name Nissan Co. Ltd. first appeared in 1934 after several name changes, and the Datsun Model 14 was the first model released during this pivotal period in the company's history.
In the 1940s, Nissan focused on recovery post-WWII. The Nissan truck Model 2124 was introduced in 1947, followed by the Datsun Model DB, a passenger car, in 1948. However, it was Nissan's history in America that proved most beneficial to its customers. The Datsun 1200 coupes were extremely popular in the U.S. and continue to be fondly remembered by those who owned them.
Over the last decade, Nissan has introduced fantastic models to the American market, such as the Nissan Pathfinder (SUV), Nissan Frontier (truck), and the GT-R (sports car). The GT-R, a direct descendant of the iconic Nissan Skyline, showcases Nissan's passion for motorsports and is worthy of a role in a Fast and Furious movie. With over 100 years of innovation, Nissan continues to push boundaries. Their first electric vehicle, the TAMA, debuted in 1947. Today, Nissan is more committed than ever to electric vehicles, responding to the growing public demand. Whatever Nissan pursues in the next 100 years, it will surely achieve its goals and continue to delight drivers worldwide.
Learn More About Nissan's Exciting History
Our Nissan dealership is ready to answer any questions you have about Nissan's history and inform you about the important models making history today. Contact us for more information.